Official Partners

Rolex - Official Timepiece: Rolex has a deep involvement with both contemporary and historic motorsports - at the Rolex 24 at Daytona, the Grand-Am Rolex Sports Car Series, the 24 Hour Race at LeMans, the European LeMans Series, the Goodwood Revival, the long-running historic races in Monterey and the Pebble Beach Concours d'Elegance. In making its sponsorship commitment to Legends of Motorsports, the revered Swiss watchmaker becomes the first official corporate sponsor for the fledgling series that heralds "A New Era in Historic Racing."

ROAD & TRACK is America's original car-enthusiast publication, providing the best road tests, vehicle comparisons, new model previews, technical analysis and racing features for more than 60 years. Its partnership with Legends of Motorsports serves ROAD & TRACK'S mission to provide readers with exciting content, highlighting some of the greatest race cars that ever took the grid and providing auto enthusiasts with virtual "VIP" passes to these events.

Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. These include the iconic Lotus Elise, the Exige, the 2-Eleven and Lotus' latest model, the Lotus Evora. With a rich history in motorsports and appeal to the elite automotive enthusiast, Lotus is an ideal partner for Legends of Motorsports. Lotus displays at Legends of Motorsports events will compliment the bevy of historic Lotus race cars slated to compete, creating a living timeline of Lotus' fantastic engineering achievements. Lotus connoisseurs will particularly enjoy the sight of a stunning Lotus Evora pacing the all-Lotus feature race at Barber Motorsports Park, May 23.

Why Partner With HMP?

In 2010, HMP launches a new era in historic racing with a mission of managing and staging an organized series of premium historic racing events and related lifestyle experiences under the Legends of Motorsports brand at historic North American venues. Its event model is consistent with the leading historic racing events in the world including the Silverstone Classic, Monaco Historics, LeMans Classic, Monterey Historics and the Goodwood Revival.

These events, while niche in consideration of the mass market, are mass in terms of a participant -- affluent 35-64-year-old audience. Much of the participant target is business owners, professionals and senior executives with a taste for luxury goods and lifestyle. Traditionally a difficult to reach audience, historic racing and historic lifestyle is their passion. The attending public, while trending slightly less affluent, clearly are well above average in education, income and investing activities.

There are three obvious benefits of Partnership:

1. Provision of rich media content to compliment the image positioning of luxury brands.
2. Provision of a very attractive target group in both participants and public for targeted advertising, promotion and direct marketing.
3. Premium, one-of-a-kind platform for engaging and entertaining new and existing clients.

KEY DEMOGRAPHICS (Source = historic Motorsports)

HMP elevates its sponsors and sponsors/partners in pursuit of their commercial goals. For more information on sponsorship opportunities, please contact: sales@hmpseries.com.